Las Cangrejeras de Santurce

Introduction

The management of Las Cangrejeras de Santurce 360 sought the expertise of 3E Agency to undertake a transformative rebranding initiative. This case study highlights 3E Agency's role in revamping the team's branding, uniforms, social media presence, and setting a new tone for their season proposals.


Client background

Las Cangrejeras de Santurce 360 is a women's basketball team with a rich history and a passionate fan base.

problem statement

The team recognized the need for a fresh identity and a more engaging social media presence to enhance their appeal and fan engagement.

Objectives

Strategy

Conducting market research to understand the team's audience and competitors. Collaborating with the team's management and players to capture the essence of Las Cangrejeras’ voices. Creating a visually striking brand identity and uniforms. Crafting a dynamic social media branding plan. Formulating exciting and revenue-generating season proposals.


Implementation

The agency successfully executed each element of the strategy, ensuring that the new brand identity, uniforms, and social media branding aligned seamlessly with the team's values and aspirations.

results and Metrics

La Mega 101.1fm is now among the most popular radio stations in the Tampa Bay area, as a result of a strong start that rised a permanent tone. It has achieved the coveted #1 Latina Top 40 status for the '80s, '90s, and 2000s music in Tampa Bay. The station's image was presented in a clean, modern colorful palette which speaks on the true diverse music offerings they bring. This have made it a favorite choice in commercial settings, such as doctor's offices, law firms, and various businesses.

challenges and solutions

Navigating the competitive radio market was a challenge, but 3E Agency's expertise in entertainment proved invaluable resources in collaboration with the best in the industry.

conclusion

The successful market launch and transformation of La Mega 101.1fm into a local powerhouse underscore 3E Agency's wild ideas for the entertainment industry and a strategic branding market launch.