Josue Comedy - Comedian Talent Management

Introduction

The Josue project, which I can confidently affirm was divinely entrusted to us, emerged as a part of a greater plan. Our journey with Josue began in June 2022, and an instant connection was established at first sight, aligning our vision. Because we know that God is good all the time, All the time God is good.

Client background

Josue is a talented comedian whose unique brand of family-friendly comedy presented an exciting challenge for us, as it was our first venture into the comedy genre.

problem statement

Understanding the comedy industry and catering to family audiences presented a learning curve. It required a comprehensive investigative process to unlock the project's full potential.

Objectives

Strategy

Over a six-month investigative process, Josue and our team collaborated to identify key strengths and weaknesses. This way, we laid the foundation for a strategic plan that accentuated his strengths, resonating with his fans like never before.

Implementation

On November 4, 2022, we initiated the rebranding process, leveraging Josue's existing audience: 68k on Instagram, 58k on YouTube, and 422k on Facebook. We revamped his image with a new logo, website, email marketing platform, e-commerce, merchandise collection, and a recorded show for content creation.

results and Metrics

Monthly reach skyrocketed from 548,000 to 5 million overall reach across social media. Rapid audience growth: 211k Instagram followers, 502k on Facebook, 63k YouTube subscribers. A successful U.S. tour, "Soy Un Papa Fresia USA Tour 2023," with over 25 dates and 15 sold-out shows, finishing at the biggest venue in the Caribbean “El Choli'' or Coliseo de Puerto Rico, Jose Miguel Aglerot with over 8K tickets sold! The outstanding fan response in Puerto Rico, resulted in a record-breaking ticket sale for the Coliseo José Miguel Agrelot on January 14, 2024.

challenges and solutions

Balancing ticket sales and media recognition was an ongoing challenge. However, our creativity and Josue's unique comedic style helped us overcome these obstacles.

conclusion

The success of the Josue project, culminating in sold-out shows and record-breaking ticket sales, demonstrates the incredible power of strategic talent management. We attribute this achievement to divine guidance and teamwork.