Bryant Myers Bendecido Album

Introduction

3E Agency collaborated with artist Bryant Myers to execute a creative masterpiece, from album cover conceptualization to social media marketing and motion graphics for the singles leading up to the album release.

Client background

Bryant Myers is a renowned artist in the music industry known for his unique voice and lyrics.

problem statement

Bryant Myers aimed to release his album "Bendecido" and needed a creative partner to handle the entire artistic journey, from pre-release singles to the album's full launch.

Objectives

Strategy

3E Agency crafted a comprehensive strategy, in a linked manner. The journey included conceptualizing captivating album cover art, remaking social media branding campaigns for single releases, and creating engaging motion graphics for each single's debut.

Implementation

The agency executed the strategy, overseeing the artistic direction, social media branding, motion graphics, coordinating with Bryant Myers, and team throughout.

results and Metrics

The "Bendecido" album debuted at #3 on the US charts. The album achieved over 100 million streams, earning 3 Platinum and 2 Gold certifications. The album cover and associated artworks, directed by Bryant Myers and created by 3E Agency, reached an unprecedented international audience, impacting over 1 billion people.

challenges and solutions

3E Agency faced challenges during the project as the ever—changing music market evolved but adapted swiftly showcasing mainly the artist image to ensure it was standing from the crowd that is craving to connect with the artist.

conclusion

"Bendecido" marked a significant milestone in Bryant Myers' career, thanks to the artistic collaboration with 3E Agency. The album's success, debuting at #3 in the USA and amassing millions of streams, demonstrates the power of a strong creative partnership. "On the 'Bendecido' album, Bryant Myers teamed up with an impressive roster of guest artists, adding depth and diversity to the project. Notable collaborations included the high-energy remix of 'Ganga' featuring Anuel AA, the international flair of 'Ganga Up Town' with Lil TJay and French Montana, the soulful 'Ojitos' featuring Raul Alejandro and Lyanno, and a mix of captivating tracks with other artists like 'Wow,' 'Low Key,' 'Como Panas,' and ‘Relax’.